Communication Strategy for raising awareness and ensuring public participation in the field of "Starting a business, tax and accountability"

TABLE OF CONTENTS

SECTION I. General Provisions

1. The need for preparation

2. Subject

3. Goals and objectives

4. Target audience

5. Messages

SECTION II. Communication matrix

6. Informational materials

7. Working with the mass media

8. Work with social networks and Internet resources

SECTION III. Ensuring public participation

9. Work with the expert community 

FINAL PROVISIONS

Appendix 1 Communication plan for 2022 for increasing awareness and ensuring public participation in the field of "Starting a business, tax and accountability"

SECTION I. General Provisions

1. The need for preparation

The Communication Strategy for raising awareness and ensuring public participation in the field of "Starting a business, tax and accountability" includes a set of policies, approaches, steps and actions to be implemented in order to increase public participation in the reforms implemented in this field, solve existing difficulties through the involvement of the expert community and introduce progressive innovations, increase the level of satisfaction of taxpayers and the society with the implemented reforms.

The document was developed taking into account the work plans implemented so far, the recommendations of the "Commission on Business Environment and International Ratings".

1. The subject of the strategy

The communication strategy covers 2 areas of activity of the State Tax Service under the Ministry of Economy (in the text - State Tax Service):

• Reforms in the field of starting a business;

• Reforms in the tax payment field.

2. Goals and objectives of the strategy

The communication strategy serves to inform the participants involved in the communication process about the essence and goals of the reform, and to form unified approaches in delivering slogans and theses to the society:

• Aims to identify emerging questions and difficulties and take preventive measures;

• In order to increase the efficiency of the communication to be carried out, the involvement of the mass media and social media creates a basis for the coordinated organization of the work;

• Ensures purposeful, consistent and effective delivery of information to society at all stages related to reforms;

• Creates opportunities for the expert community, as well as the private sector, to participate in the process of defining reforms;

• Ensures the submission of proposals and public participation of the private sector, public associations of entrepreneurs in carrying out reforms and improvements.

3. Target audience

The events to be implemented will be involved in communication tools depending on the target audience.

Target audience of the information process:

• Business subjects, social organizations of entrepreneurs.

Target audience of reform and improvement processes:

• Expert society, public organizations of entrepreneurs, audit companies, international organizations.

4. Messages intended to be delivered within the framework of the strategy

The communication strategy is aimed at delivering the following messages for society:

• Business registration process in Azerbaijan is easy and simple;

• Tax reporting becomes simpler in Azerbaijan, paying taxes becomes easier;

• Citizens and the private sector have the opportunity to participate in the formation of tax policy.
   

SECTION II. Communication matrix

The communication strategy uses the most diverse channels and platforms in the process of informing and working with the expert community. The goal is to improve existing regulations and approaches in the areas covered by the strategy by using all possible communication panels within the communication plan defined in Appendix 1 to this document.

5. Informational materials

Informative materials are prepared and published for the purpose of covering reforms, innovations and changes, activities, informing participants at press conferences, briefings or public events. In the information process, communication panels are aimed at building work with the media and ensuring activity in social networks.

6. Work with the media

• Ensuring that informational and statistical data are prepared and published in informational websites and periodicals;

• Organization of interviews and briefings for the press in case of news;

• Preparation of materials and dissemination in mass media;

• Organization of interviews of speakers, appearing on current TV programs;

• Preparation of informative plots;

• Informative news is prepared and played on TV news programs;

• Public associations of entrepreneurs, field associations, trainings and other meetings are covered in the mass media.

7. Work with social networks and Internet resources

Communication panels provide for promotion and posting of information through the official Internet resources and pages of the State Tax Service in social networks. Hashtags will be used on pages in social networks, a list of these hashtags will be compiled.

• Developing a " A collection of questions and answers" (for example, on the registration of commercial legal entities) and using it in comments and interviews of speakers, for the press and at public events;

• Preparing and publishing informative information on social media;

• Making videos, graphics, infographics and posters and publishing them on social media.
   

SECTION III. Ensuring public participation

An important branch of the current communication strategy is aimed at ensuring public participation during the implementation of reforms. For this purpose, it is necessary to involve the expert society in the process, to ensure the participation of public associations of entrepreneurs, civil society organizations and experts in the field in the process, to establish a feedback system.

Communication panels will be established as follows ın this direction, within the framework of the communication plan defined in Appendix 1 to this document:

8. Work with the expert community

• Evaluation of reforms by involving specialized experts in the field of taxation and accounting to the work of the Working group;

• Obtaining proposals from the expert community and achieving discussion;

• Promoting the application and proposal receiving sections of the azranking.az website during work in the media and social networks;

• Promotion of the working group's activities on tax and accounting pages available on social networks;

• Determining society's attitude and expectations towards reforms by conducting online surveys of various nature.

9. Final Provisions

Communication within the project is carried out in coordination with the leadership of the Working group, as well as with the "Commission on Business Environment and International Ratings". The employees of the State Tax Service should provide prompt support to the structure responsible for communication in the preparation of informative information for external communication, answering the requests of the mass media and citizens, working with an expert and other processes.

Appendix 1
Communication plan for 2022 for increasing awareness and
ensuring public participation in the field of "Starting a business, tax and accountability"